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Posts tagged with word of mouth advertising

How reliable is word of mouth?

Posted by: | September 14, 2014 | No Comment |

Word of mouth has been around for thousands of years. It starts with one person telling another any sort of information, news, story, etc., which continues on to other people.   http://www.pavemanpro.com/guides/article/chapter_11_get_control_of_word_of_mouth_advertising/ Apparently word of mouth advertising is very successful and reliable. According to┬áBusiness Week, “even with the explosion of review applications and sites (eg, […]

under: Comm 455
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