Japan wants to pay for bloggers to come visit in an effort to help their tourism industry after an earthquake and tsunami devastated the country this year.
The unique move is an effort to show travelers that Japan is now safe to visit — through publicity from the potential bloggers.
The plan to give away up to 10,000 free round-trip tickets has not been approved by Japanese lawmakers as of now and the airfare is all that would be covered. Travelers would still have to cover their own lodging and food.
This is a great idea, provided that it gets approved. It shows how much our society has embraced and is finding different ways to utilize social media. It is a gutsy move, but one that can certainly help repair the damaged tourism industry in Japan.
If everything goes smoothly, the Japan Tourism Agency will begin giving out the free tickets in April.
http://www.youtube.com/watch?v=TdpdcmBVX9M
Leave a response