Having a Black president has reawakened the ethnic press. While in past presidencies, politics weren’t very prominent in Black publications, the reign of President Obama has had African-American media outlets clamoring to report first on his every move. The president noticed back in 2010, right in the middle of his term that he needed to continue his impact in informing the Black community by talking to news outlets that catered to them.
“The media is changing so rapidly that websites, like you guys do every day, do two things. Number one, it allows us to reach audiences that may not be watching Meet The Press. I’m just saying, it might be a different demographic.”
Just last week at the White House, the president made a special shout-out a few heavy-hitters in ethnic press to “pump up” their readers about his upcoming re-election. His press audience included reporters from News One, Black Planet and The Urban Daily.
It’s nice to see the Black media focus on something other than rappers, football players and crime. It’s a nice change (no pun intended), but one can only hope that the political focus will still be there even if we don’t see another term from President Obama.
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