Media literacy dramatically increased with the increase of technology. The education systems in America, as well as other countries, use technology to increase the media literacy of their students. There are many lessons being taught that focus on learning how to use technology and teaching students how to analyze and break down different forms of […]
Posts tagged with media literacy
The media shows the public what we want to see. Journalists don’t waste their time writing articles and features about the average person doing an average thing. That isn’t entertaining. The usual, weird, and outlandish is what the public want to hear about. In Mitchell Stephens’ book A History of News there is a whole chapter (chapter 8) devoted […]
Literacy is the ability to read and comprehend. This is a well known concept. We talk about it in class, online, in the newsroom, in politics, and in education. But what is media literacy? Media literacy is the ability to access, analyze, evaluate, and create media. Today it’s easy for people to be media literate… […]
The tobacco industry and media literacy: an unlikely, yet frequent pairing
Posted by: jfarley2 | October 23, 2012 | No Comment |By: Jessica Farley We are unable to escape them. They pop up on television, in magazines, and on billboards during the morning commute. They are everywhere. No, I am not talking about the Kardashians. I’m talking about anti-smoking PSA’s. Educators of media literacy have found a way introduce campaigns against the tobacco industry into the […]
John Culkin: reppin’ media literacy since 1964
Posted by: jfarley2 | September 18, 2012 | No Comment |By: Jessica Farley Who doesn’t love a trendsetter? Better yet, who doesn’t want to be a trend setter? When it comes to the founding fathers of media literacy, it is hard to dispute that John Culkin lead the pack. Culkin paved the way for today’s media literacy scholars, and ultimately shifted the way our society […]
According to the Center for Media Literacy, there are five core concepts that must be understood in order to be media literate. These concepts are: 1. All media messages are constructed. That is simple enough to understand. The messages were not born, they did not grow. Someone had an idea and created a message that […]
According to medialit.org, there are five key questions that a viewer must keep in mind when evaluating any media. The five key questions are: 1. Who created this message? If someone is watching a television advertisement, the company responsible for creating that message is evident. When watching a movie, a viewer can […]
We know why it is important to be literate. People who know how to read can learn about the world. They understand that the marks on the paper have meaning. What is media literacy? We don’t need to know how to read to be able to watch television. Going online requires reading. Is that all […]