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Posts tagged with public opinion

The poll that changed polling

Posted by: | November 6, 2012 | No Comment |

Does anyone remember Alf Landon?  No, right.  In 1936, Landon was predicted by the Literary Digest, a respected magazine at the time,  to win in a landslide over incumbent President Franklin D. Roosevelt. Literary Digest had predicted correctly the last five elections, but this one mistake would change the landscape of exit polling for years […]

under: Comm 455
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