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Posts tagged with Public Relations

Edward Bernays is considered the first public relations practitioner in the world and a founder of the field. In this case, a public relations practitioner would refer to someone “who draws on the social sciences in order to motivate and shape the response of a general or particular audience”. Bernays was distantly related to Sigmund Freud […]

under: Comm 455
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The birth of public relations

Posted by: | November 25, 2014 | No Comment |

As the demand increased for news in the late 19th and early 20th centuries, there was a growing need for businesses and other individuals in the public eye to focus on the image portrayed by these outlets. One early public relations campaign that grew incredibly quickly during this time period was in support of men […]

under: Comm 455
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