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In London in 1730, The Daily Advertiser began publication. This daily newspaper offered advertising space with news of politics, commerce, and society.
Stanley Morison, a journalism historian, stated in our book that The Daily Advertiser was the “first modern newspaper” that “gained a hold on the commercial classes which it never lost.”
This success caused a plethora of morning dailies to appear in the 1740’s. In fact, the word Advertiser began to replace the word Post in British newspapers.
In these dailies merchants, traders, and financiers finally found something to compete with word of mouth for news of affairs and speculations.
These reports on business were sufficiently thoughtful and organized. With such precision, they transformed haggling into business transactions.
But government officials were not thrilled.
With their business transactions on public display on a daily basis, disparities in prices were reduced. And many traders relied on them.
Still, daily newspapers lasted and flourished even with the introduction of coffeehouses.
And just like so many years ago, individuals still drink their coffee with a side of news.
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