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The death of Borders: Introduction

Posted by: | November 1, 2011 | No Comment |
Borders Closing

Photo courtesy of http://readingforrobin.wordpress.com/tag/borders-closing/

When I first heard Borders was going out of business, my first thought was “where else was I going to get such good coffee?”

Yea, I didn’t think about the books.

I have the Kindle App on my phone. I have google books. I have Barns & Noble as well as the other bookstores in the area.

Honestly, I couldn’t remember the last time I had stepped into a Borders. I didn’t know much about exactly why Borders closed down. When I saw that it was a superblog topic for this class, I figured I should try to understand exactly what had happened. I had a vague idea that it had something to do with them not jumping on the Kindle/ebook craze but I didn’t think much of it.

Then, I had gotten a kind of annoying email from William Lynch, CEO of Barns & Noble saying that they were sorry Borders had closed down, they had bought the Borders Customer List and advertisements about Nook products.

My curiosity was peaked even more. So this company said they were sorry Borders closed but were basically taking over what Borders had been and advertising what Borders didn’t do?

That’s kinda messed up.

And that’s where my interest of this topic began.

under: Comm 455
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