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Archive for September 14, 2014

In a Tech Times article and MacRumors article, Samsung has begun to poke fun at Apple’s release of the new iPhone 6. Through their use of video ads, Samsung promotes its new Samsung Galaxy Note 4 by pointing out the flaws in Apple’s design. All of the ads feature two actors dressed similarly to Apple […]

under: Comm 455
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How to choose the big story

Posted by: | September 14, 2014 | No Comment |

Every week I look forward to getting my issue of  “People Magazine.” I always wonder what news this week will be on the cover page. I really thought for the week of September 15, the cover would have at the very least, a small bock mentioning the Islamic State of Iraq and Syria (ISIS) and the beheading of […]

under: Comm 455
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Social networking sites like twitter, facebook, tumblr, help you connect and find almost anyone, from a friend sitting two seats away from you in your American Literature class, to a girl you dated back in high school ten years ago. The cool thing about these sites is that they can make you feel as though […]

under: Comm 455
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How reliable is word of mouth?

Posted by: | September 14, 2014 | No Comment |

Word of mouth has been around for thousands of years. It starts with one person telling another any sort of information, news, story, etc., which continues on to other people.   http://www.pavemanpro.com/guides/article/chapter_11_get_control_of_word_of_mouth_advertising/ Apparently word of mouth advertising is very successful and reliable. According to Business Week, “even with the explosion of review applications and sites (eg, […]

under: Comm 455
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When most Americans hear the word “tabloid” they automatically associate it with entertainment journalism and the ferocity of which we pounce on celebrity gossip. However, entertainment journalism is not what has fueled the history of the tabloid.  Tabloids originated in as a unique form of British journalism.  Utilizing sensationalism, British tabloids focus on breaking hard news […]

under: Comm 455
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