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How reliable is word of mouth?

Posted by: | September 14, 2014 | No Comment |

Word of mouth has been around for thousands of years. It starts with one person telling another any sort of information, news, story, etc., which continues on to other people.


Word of Mouth


Apparently word of mouth advertising is very successful and reliable. According to Business Week, “even with the explosion of review applications and sites (eg, Yelp, Google, Urbanspoon), research clearly demonstrates that word of mouth—product or service recommendations made by friends, co-workers, or neighbors you know and trust—is still the most effective way to win new customers.”

Word of mouth advertising starts by connecting to that one customer that you believe will pass this on. Once the customer has found an identification with the advertisement, s/he encourages friends and family to buy the same brand.

Word of mouth advertising is successful in today’s world mostly because of social media. Nowadays, everyone grabs for their phones and immediately notifies their friends on Facebook or followers on Twitter of their likes and dislikes. Many advertisement companies should be thankful of social media!

It is obvious word of mouth advertising is reliable. But what about just word of mouth? How reliable is that?

under: Comm 455
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