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Posts tagged with zainazaheer

Word of mouth marketing

Posted by: | November 9, 2014 | 1 Comment |

Word of mouth marketing has existed since people could communicate with each other. But today, word of mouth marketing is very different from what it was centuries ago. Then, Ancient Romans used to chat about the latest new wine, and today, consumers share their new products through social networking sites such as Facebook and Twitter. Word of mouth has […]

under: Comm 455
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Pamphlet readers had an appetite for news of natural phenomena and the wonders of nature: floods, hailstorms, astrological events (like a solar eclipse). Such natural phenomena, especially those that involved significant loss of life, became staples of the developing news market. Whether it was thousands of years ago or today, news of natural phenomenons and […]

under: Comm 455
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Nellie Bly: The stunt-reporter

Posted by: | October 25, 2014 | No Comment |

Nellie Bly, pen name of Elizabeth Jane Cochrane, was an American journalist who launched a new kind of investigative journalism. She broke the record of Jules Verne’s fictional character Phileas Fogg from “Around the World in 80 Days” by famously globe-trotting, at 25 and unchaperoned, in 72 days. Bly also faked insanity for an undercover assignment […]

under: Comm 455
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Word of mouth as a news source

Posted by: | October 5, 2014 | No Comment |

Word of mouth has been a news source since 40,000 B.C. when the settling of the Americas happened. News spread by word of mouth. After that, word of mouth was unstoppable. And to this day, it is the most popular source of news http://ban.jo/blog/social-discovery-word-of-mouth-is-world-of-mouth/ In  January 2011, the Pew Research Center conducted a survey consisting […]

under: Comm 455
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Harassment of women journalists online

Posted by: | September 29, 2014 | No Comment |

Harassing women online has always existed. However, it has gotten significantly worse in the past few months. [PAX East] Exposing The Harassment Female Gamers Receive Online According to the Huffington Post, someone with the username “headlessfemalepig” was tweeting many women journalists on twitter. Though the twitter account was deleted ASAP, many journalists noted the tweets. […]

under: Comm 455
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http://screenmediadaily.com/mobile-devices-help-consumers-research-travel-and-make-reservations/ Many Americans have started booking their travel reservations on their mobile devices. Rather than using their desktops or laptops, they are using their cell phones, iPads, tablets, etc. Richard Byrne Reilly, of VentureBeat News (VB News), reported: “For the first six months of 2014, over 40 percent of Americans booked travel reservations — flights, hotels, cruises, […]

under: Comm 455
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How reliable is word of mouth?

Posted by: | September 14, 2014 | No Comment |

Word of mouth has been around for thousands of years. It starts with one person telling another any sort of information, news, story, etc., which continues on to other people.   http://www.pavemanpro.com/guides/article/chapter_11_get_control_of_word_of_mouth_advertising/ Apparently word of mouth advertising is very successful and reliable. According to Business Week, “even with the explosion of review applications and sites (eg, […]

under: Comm 455
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Elizabeth Timothy: Who?

Posted by: | September 7, 2014 | No Comment |

Photo Courtesy of Metmuseum.org Have you ever heard of Elizabeth Timothy? I had not heard of her before last week. But I am sure we all have definitely heard of Johannes Gutenberg. According to Mitchell Stephens (2007), in 1738 “Elizabeth Timothy becomes the first woman to publish a newspaper in America—the South Carolina Gazette in […]

under: Comm 455
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