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The Travel Industry Booms as Mobile Bookings Increase

Posted by: | September 19, 2014 | No Comment |

Mobile Devices Help Consumers Research Travel and Make Reservations


Many Americans have started booking their travel reservations on their mobile devices. Rather than using their desktops or laptops, they are using their cell phones, iPads, tablets, etc.

Richard Byrne Reilly, of VentureBeat News (VB News), reported:

“For the first six months of 2014, over 40 percent of Americans booked travel reservations — flights, hotels, cruises, for example — on mobile devices, up more than 20 percent for the same period last year, according to Criteo’s new Travel Flash Report.”



According to VB News, the booking of travel reservations has more than doubled since last year. People are more likely to reserve flights on mobile devices. As for hotel reservations, people still mostly do that on laptops, as they would like to see what each hotel offers.

Travel industries are looking forward to doubling the 40-percent bookings of travel reservations on mobile devices in 2015. Considering the results of 2013 and 2014, this goal does not seem too hard to reach.

under: Comm 455
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